Facebook stops using Microsoft's Bing search engine
SAN FRANCISCO: Facebook has stopped including results from Microsoft's Bing
search engine on its social networking site. The move, confirmed by a
company spokesperson, comes as Facebook has revamped its own search
offerings, introducing a tool on Monday that allows users to quickly
find past comments and other information posted by their friends on
Facebook. The decision may reflect the increasing importance that Facebook sees in Web search technology, a market dominated by rival Google.
Searches on Facebook have long been geared towards helping users
connect with friends and to find other information that exists within
the walls of the 1.35 billion-user social networking service. But for
years, Facebook's search results also included links to standalone
websites that were provided by Bing. "We're not currently showing web
search results in Facebook Search because we're focused on helping
people find what's been shared with them on Facebook," a company
spokesperson told Reuters. "We continue to have a great partnership with
Microsoft in lots of different areas."
Microsoft was not immediately available for comment.
Facebook CEO Mark Zuckerberg
has flagged search as one of the company's key growth initiatives,
noting in July that there were more than 1 billion search queries
occurring on Facebook every day and hinting that the vast amount of
information that users share within Facebook could eventually replace
the need to search the Web for answers to certain questions.
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