source : The Verge
Tile's
promise to track your stuff with small Bluetooth squares last year made
it one of the biggest crowd-funded successes ever, raising nearly $2.7 million worth of orders
in just a month. What's taken the company a lot longer is making enough
Tiles for all the people who bought it, as well as getting them to
connect to something other than Apple's iPhones and iPads. Today the
company says both those problems have been solved, with it fully
catching up on preorders, and with a new app for Android users that lets
them connect with their Tiles.
The Android app, which hits Google's Play Store today,
will work with every Tile the company has shipped so far. It's a
different story in terms of what phones it works with, with the app
requiring Android 4.4 KitKat or higher, as well as Bluetooth 4.0. Tile
says it's also only optimized its software for a handful of phones,
including Samsung's Galaxy S5, the Nexus 4, Nexus 5, HTC One, and HTC
One M8.
Not every feature is there just yet
This first Android version is also not quite on par with the one Tile
made for iOS. You're only able to connect it to between four and six
Tiles at any given time because of the differences in Bluetooth radios
that ship on some of the supported devices, versus iOS' eight. And
missing is the option to mark one of those Tiles as lost, so that it
will send you notifications if it's picked up somewhere (by another Tile
user, for instance). Tile's VP of marketing Brian Katzman says the
company is trying to bring this to Android as fast as possible, but
notes that Tile didn't have it ready in time for its launch on iOS
either. That software update is set to be released sometime in the next
three months, but in the meantime you can still track
your stuff.

Tile is mum on how many orders it's received in total, with Katzman
saying only that the company received more than 50,000 pre-orders,
totaling $2.68 million. Since then, the company's taken and fulfilled
many more orders, he said, as well as expanded its sales to Amazon. It's
also grown its team to include Android engineers who will work to
optimize the app for more devices.
Tile still can't help you from being stupid
Tile is far from the only company building these tiny Bluetooth
trackers, and faces a growing number of competitors that recently began
to include very large companies like Motorola, Nokia, and HTC.
Tile's big sell over these has been that its trackers talk to one
another over Bluetooth to let the tags stay in contact with its network,
making features like the lost mode possible — and effective. But even
with that feature, Katzman says, Tile's technology can only do so much
to help forgetful humans.
"In Seattle, a guy parked his rental car and left, and when he came
back his car was gone. He marked it as lost, filed a police report, the
whole thing," Katzman says. "A couple of days later, he got a
notification from his Tile. It turns out he'd parked it one block away
and didn't bother to look."
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